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Over the past 10 years, I have explored various genres of photography, which has honed my skills and established me as a proficient lifestyle photographer.
Lifestyle images are a vital tool for businesses to connect with their audience effectively. These images showcase products or services in real-world settings, helping customers visualize how they might use them in their daily lives. This practical context fosters trust and authenticity, making brands appear more relatable and reliable.
Emotional storytelling through lifestyle images creates strong bonds with the audience, reflecting a brand's identity and values. Such visuals are versatile, suitable for websites, social media, and advertising, and often outperform static product shots in engagement and conversion rates. In competitive markets, lifestyle imagery sets brands apart and drives long-term customer loyalty.
Lifestyle Products Photography
Over the years, I have partnered with multiple companies to create marketing content with a lifestyle focus.
EQ Bank
I was hired by EQ Bank to create a short 50-second drone video capturing one of their buildings in downtown Calgary. The contract included five days of shooting. Additionally, I was asked to deliver 10 images. Here is the final product that I delivered. I was very pleased with the final results, and so was the client!
